1. Introduction

At Pulse Primary Care (Dearborn), your privacy is important to us. This Privacy Policy outlines how we collect, use, and protect your information when you interact with our website, communication channels (SMS, chat widgets, email), or services. This policy applies only to information collected through our digital platforms and communication tools, and it does not cover medical records or other healthcare-related documentation governed by separate privacy policies in compliance with HIPAA.

2. Information We Collect

When you interact with our website or communication tools, we may collect the following types of information:

Personal Identifiable Information (PII): Name, email address, phone number, etc., voluntarily provided by you when using our communication channels or submitting inquiries.

Non-Identifiable Information: Technical data such as IP addresses, browser type, and usage patterns, which help us improve the website and user experience.

We do not collect or store sensitive medical information (Protected Health Information - PHI) through the website unless specifically consented to by the patient and processed in compliance with HIPAA.

3. Use of Collected Information

The information we collect is used solely for:

Responding to your inquiries.

Improving our services and website functionality.

Communicating through SMS, chat widgets, or email for non-urgent, general inquiries.

We do not use your information to make medical decisions or provide healthcare services through these communication tools.

4. No Mobile Information Sharing for Marketing

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. SMS Messaging and Data Protection

If you opt-in to receive SMS messaging, you may receive automated messages such as service updates, general inquiries, or operational alerts. You can opt-out at any time by texting "STOP" to the shortcode provided. Your data, including opt-in consent, will not be shared with third parties for any reason other than customer support and service-related activities.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance user experience. Cookies help us analyze traffic and usage patterns, but they do not store personal health or sensitive information. By using our website, you consent to the use of cookies, which you can manage via your browser settings.

7. Third-Party Service Providers

We may employ third-party companies and individuals to facilitate our services, such as website hosting, customer support, or data analysis. These providers may have access to your information only to perform tasks on our behalf and are contractually obligated not to disclose or use it for other purposes.

8. Data Retention and Security

We retain your personal information for as long as necessary to provide our services or as required by law. We implement industry-standard security measures to protect your data from unauthorized access, disclosure, or misuse. However, no system is completely secure, and we cannot guarantee absolute protection.

9. Children’s Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we discover that a child has provided us with personal information, we will delete such information as soon as possible.

10. Opting Out and Managing Preferences

You have the right to opt out of SMS messaging and any other communication channels. To stop receiving text messages, simply text "STOP" to the shortcode provided. To rejoin, follow the initial signup process. You may also contact us to modify or delete any personal information we have collected.

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be posted on this page, and your continued use of the website and services after such updates constitutes your acceptance of the changes.

12. Contact Information

If you have any questions or concerns about this Privacy Policy or our practices, please contact us at [email protected] or (313) 888-8212.